Everyone must be having question “What is the best Marketing way to make your business noticeable in a small, local market?”
One of the best ways to build rapport with local communities and potential customers is to develop a strategy to get noticed in your area’s markets. Getting your name out in nearby business circles can go a long way toward building rapport and opening up new opportunities.
Here are Marketing strategies to keep in mind if you want to get your business noticed online without breaking the bank.
Given the variety of affordable website builders at your disposal, it makes sense to take matters into your own hands.
- Social Media:
These days, most companies are engaging with customers on Facebook, Twitter, LinkedIn and other social channels. But that doesn’t mean they’re doing it right.
Just like a person who constantly talks about himself, a company that never stops selling on social media is a bore. Don’t use every post and tweet to tout your product or service. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts, such as a fun anecdote about your office culture.
- Avoid Purchasing Backlinks:
Link backs to your site from other sites are said to be the biggest rank-influencing factor in SEO. If search is a huge driver of traffic to your site, it may be tempting to purchase backlinks from outfits that practice that particular dark art. Before you do so, be aware you’re taking a risk.
4. Blogging:
One of the simplest and most effective ways of driving traffic to your site is to have a blog. Google’s search algorithms favor websites that are updated frequently and provide high quality, relevant content to their users. A regularly updated blog serves both of these purposes.
According to one source, sites that post 16 blogs per month (roughly 4 blogs per week) generate 3.5 times more web traffic than sites that blog four times or fewer. The more high quality blogs you post, the more opportunities your audience will have to visit and interact with your site, and the better exposure you’ll get for your brand.
5. Calls to action
“The key [to growing your business] is understanding how your target market is looking for your service, then maximizing efforts in those marketing channels with relevant and strong calls to action,” explains Spencer Kirk, CEO of Extra Space Storage. Believe it or not, many sites don’t include a call to action in their content. Every on your site, every blog you post, and every e-mail you send, should suggest the next step for interested users.
It may be, “Contact us for more information,” or “Download our white paper,” or “Subscribe to our newsletter,” but there should always be an opportunity for those who want to know more to further their relationship with your company.
