Mumbai, 2020: Purpletutor an ed-tech startup in the coding space, has been growing by 100% every month. It is empowering children with a new skill by teaching them coding principles and basics to kids as young as six-year-olds. Targeting kids in the age range of 6-14 years and helping them to build commercial-ready games, animations, and apps online using the fundamentals of coding. According to Gaurav Perti, CEO – Purpletutor, “Pre-COVID we were growing 50% monthly, but after that, we’ve been growing at 100%. The era after the lockdown was where online learning took off at a different scale. Everybody wanted to move online, parents wanted their children engaged and this led to a hockey stick type growth in online learning.”
Founded in September 2019 by IIT Bombay graduates Gaurav Perti & Yatish Gupta, Purpletutor aims to empower children of all ages to code. Early graduates of the course have created professional-ready apps downloadable on the App Store at ages as young as seven years old. All Purpletutor classes are taught in a live 1:1 online classroom by qualified teachers. Looking at the direction in which technology is advancing and how it’s transforming everything around us, it can be safely said that almost every job right now requires some form of computer literacy. They teach kids to code and it brings along a boost to their creativity and cognitive skills, improves memory, adds to their brainpower, and fuels present-mindedness. Children who learn to code achieve problem-solving skills and relate to the world around them better. “Purpletutor’s goal is to make coding available to all, we want children to learn this critical skill so in the future they capitalize on it”, says Gaurav Perti.
Purpletutor has been experiencing a massive growth month on month after the lockdown. The pandemic has ensured everyone stays at home and this has led to a surge in enrollments. The reason for their growth & retention has been their class curriculum and strict evaluation process for teachers who undergo rigorous training. Their courses start from grade 2 all the way up to grade 9. Younger kids are exposed to block-based coding, whereas the older ones are introduced to python and syntax-based programming. Atishaya Gupta (Age 12), Purpletutor student says, “Learning coding was an excellent journey for me. I have learned different types of computer programming and I believe this would be very essential for my future life”. Purpletutor ensures that each age group has the right set of courses on offer and ensures customization to the child’s requirements to get the best outcomes.
The coding for kids’ space is heating up with a number of companies trying to capture students. Purpletutor’s mission is coding for all. They believe that technology is going to change the world, and the children of today will shape the world of tomorrow. They want to empower these children with transformative skills via coding to survive and change the future. By inculcating the fundamentals of coding via algorithmic thinking they want to start this journey of children.
